A mediasport typology for transformative relationships: enlargement, enhancement, connection and engagement beyond COVID-19
نویسندگان
چکیده
Research question The business of sport has been radically challenged by the COVID-19 pandemic, impelling a rapid reassessment practices to survive disruption. One stakeholder comprehensively impacted media, whose investments in augmenting sport’s commercial appeal have immense. media will need rethink their strategies adequately leverage connections products. Similarly, properties and content providers reconsider mediated offerings how fan relationships can be sustained. In response, this article outlines pathway superior activation engagement, noting accelerated transformation arising consequence pandemic.Methods An original, multi-dimensional typology is posited into progression mediasport its key components context amplified disruption during COVID-19, predicted, lasting consequences aftermath.Findings A new typological framework for conceptualizing media-sport-consumer triumvirate presented, which illuminates acceleration nature change brought about pandemic. It maps out describes interrelated escalating compositions, explains pertinence related exemplars context, foreshadows deployment resurgence sport, theorizes technological, consumption properties.Implications typology-driven analysis culminates with proposition that relationship consumers irrevocably transformed shift demand dynamic characterized compressed engagement between effectively constitutes new, sui generis form.
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ژورنال
عنوان ژورنال: European Sport Management Quarterly
سال: 2021
ISSN: ['1618-4742', '1746-031X']
DOI: https://doi.org/10.1080/16184742.2021.1925723